South KoreaRetail and e-commerce2024 – ongoingABLE C&C
Personalized product recommendations in ABLE Shop
ABLE C&C reported 65% annual store sales growth alongside AI recommendations and logistics changes
Problem
ABLE Shop brought several beauty brands into one store. Customers needed help finding products suited to their preferences and skin concerns.
Approach
The retailer introduced AI recommendations using customer information and acquisition channels alongside cart and purchase histories. Recommendations included products popular with similar shoppers and suggestions matched to skin concerns. The company did not identify the recommendation supplier.
Results
No published figures
Takeaway
Store sales rose alongside changes to recommendations, membership and logistics. The company did not isolate AI's contribution.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalization
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
News1 reported that ABLE Shop used AI to personalize recommendations from shopping behavior. The company reported 65% annual sales growth alongside broader changes to its online store and logistics.
Full details are in the original sources.