South KoreaRetail and e-commerce2025 – ongoingLotte Shopping
Bottle Bunker AI wine recommendations and pickup reservations
Lotte Mart reported 40% more pickup reservations after adding an AI sommelier to Bottle Bunker
Problem
Wine customers needed to find suitable bottles and arrange store pickup. Bottle Bunker sought to connect recommendations with reservations.
Approach
Lotte Mart added an AI sommelier to the Bottle Bunker app in June 2025. Customers requested information and received wine recommendations in real time. The service connected recommendations with pickup reservations and collection.
Results
Takeaway
Lotte Mart reported higher reservation volume and user numbers after launch. The comparison did not establish how much of the increase came from AI.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Seoul Economic Daily reported the June launch and Lotte Mart's subsequent usage figures. The company reported pickup reservations up 40% and users up 35% against comparable periods before deployment.
Full details are in the original sources.