NetherlandsRetail and e-commerce2024 – ongoingAhold Delhaize
Albert Heijn customer-app AI translation
Albert Heijn built its app translation tool in 24 hours
Problem
Non-Dutch speakers needed access to the customer app.
Approach
A hackathon team built an AI translation layer between existing systems and the app. Albert Heijn deployed additional languages, including Turkish and Polish.
Results
24 hoursdevelopment time reported by Ahold Delhaize
Takeaway
The translation layer extended the existing app to additional languages.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- IT and R&DCustomer service
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]Ahold Delhaize4 Sep 2026
An executive described the deployed translation layer. Development took 24 hours during a hackathon.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
