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CanadaRetail and e-commerce2020 – ongoing

Alimentation Couche-Tard

Computer vision checkout at Circle K

Couche-Tard deployed computer vision checkout at nearly 500 Circle K locations

WorkingCompany's own claimOfficial ↗

Problem

Checkout queues took customers' time and kept store staff occupied with transactions. Conventional self-checkout required shoppers to scan items individually.

Approach

Couche-Tard installed Mashgin countertop checkout systems at Circle K locations in the United States and Sweden from 2020. Cameras recognized items placed together on the counter and calculated the purchase without individual barcode scans. The company announced a larger rollout in 2022 after the initial deployment.

Results

nearly 500Circle K locations with Mashgin deployed since 2020, according to Couche-TardCompany's own claim[1]
80%surveyed first-time users who preferred Mashgin to conventional checkout options, according to Couche-TardCompany's own claim[1]

Takeaway

Customer preference supported expansion, although the company did not disclose the survey sample size.

Categories

Business function
Production and quality
Innovation type
Process innovation
AI technology
Computer vision
Evidence
Company's own claim

Sources

Source summaries

[1]Alimentation Couche-Tard via Cision Newswire2 Jun 2022

Couche-Tard reported deployment at nearly 500 Circle K locations and an 80% preference rate among surveyed first-time users. Expansion to more than 7,000 stores was a plan, separate from those deployments.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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