PolandRetail and e-commerce2026 – ongoingAllegro
AI shopping assistant in the mobile app
Allegro said more than 600,000 users completed purchases with its AI assistant during testing
Problem
Allegro shoppers had to filter large numbers of offers and compare product specifications. Finding a product that matched their needs required manual searching.
Approach
Allegro tested an AI shopping assistant in its mobile app over several months. Shoppers could discuss available products with the assistant and compare technical features. Allegro then made the assistant available to all mobile-app users.
Results
Takeaway
The disclosed result counted shoppers who completed purchases with the assistant. It did not measure additional purchases caused by the assistant.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Wiadomości Handlowe reported the assistant's rollout to all mobile-app users after testing. It attributed to Allegro the claim that more than 600,000 users completed purchases with the assistant during the test period.
Full details are in the original sources.
