KuwaitRetail and e-commerce2026 – ongoingAlshaya Group
AI shopping personalization
Alshaya personalized shopping with Adobe Target
Problem
Online and offline customer histories were disconnected.
Approach
Alshaya unified customer profiles. Adobe Target learned responses and tailored recommendations.
Results
No published figures
Takeaway
Unified profiles let Alshaya tailor online recommendations using customers' offline purchases. Conversion gains were unquantified.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalization
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
[1]Adobe15 Jan 2026
Adobe described deployed personalization. It reported higher conversion without a percentage.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
