KuwaitRetail and e-commerce2026 – ongoingAlshaya Group
AI campaign graphics
Alshaya said Firefly shortened visual localization from weeks to days
Problem
Teams faced growing content demands.
Approach
Marketers generated Saudi National Day gift-box graphics with Firefly. They also localized visuals.
Results
No published figures
Takeaway
Teams used Firefly to adapt visuals for different languages and cultural contexts. Alshaya reported localization taking days instead of weeks.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
[1]Adobe15 Jan 2026
Adobe described campaign use. Localization reportedly took days instead of weeks.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
