South KoreaConsumer goods2023 – ongoingAmorepacific
TONEWORK AI color matching and robotic custom cosmetics
Amorepacific announced TONEWORK's closure and a shift of its customization technology into existing brands
Problem
Customers needed base makeup suited to their individual skin tones. Amorepacific developed a service that linked color measurement to custom production.
Approach
TONEWORK launched in 2023 with an AI color-diagnosis algorithm and robotic manufacturing. Customers could try the service at Amorepacific's Seoul headquarters store. In January 2026, the company said the standalone brand would close in February and the technology would move into existing brands.
Results
No published figures
Takeaway
The retreat concerned the standalone brand. Amorepacific said it would retain customization technology within its established brand portfolio.
Categories
- Size
- Large enterprise
- Industry
- Consumer goods
- Business function
- Production and qualityMarketing and sales
- Innovation type
- Product and service innovation
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Amorepacific described AI facial-tone measurement followed by robotic production of customized foundation or cushion products. It said the service was available at its headquarters store in Seoul.
Dailian reported that TONEWORK would end operations in February 2026. An Amorepacific representative said customization would continue as technology incorporated into existing brands, including Hera.
Full details are in the original sources.
