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SwedenTravel and aviation2024 – ongoing

Apollo Travel Group

AI chatbot for routine traveler questions

Apollo's AI chatbot cut support requests by nearly two-thirds in Sweden

WorkingVendor case studyVendor ↗

Problem

Apollo needed to answer recurring traveler questions while keeping agents available for cases requiring their expertise.

Approach

Apollo expanded its AI knowledge base and used a first-generation chatbot to answer frequent and recent questions. It subsequently developed a separate generative AI chatbot with Microsoft Copilot Studio.

Results

nearly 2/3reduction in support requests in Sweden with the first-generation chatbot, per MicrosoftVendor case study[1]

Takeaway

Apollo reduced incoming support demand through automated answers to recurring questions. The reported reduction concerned the Swedish market.

Categories

Business function
Customer service
Innovation type
Process innovation
Evidence
Vendor case study

Sources

  1. Customers travel smart with Apollo and Dynamics 365
    Microsoft29 Apr 2024Vendor publication

Source summaries

[1]Microsoft29 Apr 2024

Microsoft reported that Apollo's first-generation AI chatbot cut support requests by nearly two-thirds in Sweden. The story also described a later generative AI chatbot, whose expected query coverage was a projection.

Full details are in the original sources.

Added 4 Nov 2026 · Updated 4 Nov 2026
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