SwedenRetail and e-commerce2025 – ongoingApotea
AI product recommendations for online pharmacy shoppers
Apotea increased product-recommendation conversion by over 600% after deploying an AI recommendation engine
Problem
Apotea needed to help online shoppers find relevant products as its pharmacy business grew. Its expanding operations also required infrastructure that could support AI applications.
Approach
Apotea's Data and AI team built a cloud-based data and AI platform on AWS. The team deployed a product recommendation engine using Amazon Bedrock to help shoppers find relevant items.
Results
Takeaway
Apotea's reported gain concerned conversion from product recommendations, a narrower measure than overall store conversion.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AIRecommendation and personalization
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Apotea deployed an AI product recommendation engine using Amazon Bedrock. AWS reported that conversion from product recommendations increased by over 600% following deployment. The page carries no date; the Internet Archive first saved it on November 16, 2025.
Full details are in the original sources.
