ItalyRetail and e-commerce2025 – ongoingEuronics Italia
Ronics, an Agentforce shopping guide for the online store
Euronics Italia saw a 53% higher conversion rate after launching its Agentforce shopping agent
Problem
Euronics Italia has more than 350 stores and a catalog of 26,000 products. Customers who relied on in-store advice had no equivalent guidance when they shopped online.
Approach
The retailer built Ronics, an Agentforce agent that answers questions in Italian about refrigerators, dishwashers and washing machines. It compares products, explains installation and extended warranty services, and adds recommended items to the cart. Data 360 lets it search the catalog. Deployment took 15 weeks, with 7 weeks of planning and 8 of testing and rollout, and it went live in late August 2025.
Results
Takeaway
Euronics Italia started with three appliance categories where store staff usually give advice. It moved that guidance online.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- AI agentsRecommendation and personalization
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Salesforce describes Ronics, an Agentforce agent that guides Euronics Italia shoppers online. It reports a 53% rise in conversion rate.
Full details are in the original sources.
