JapanConsumer goods2025 – ongoingASICS Corporation
Smartly Creative AI for Sportstyle advertising assets
ASICS saved 100 designer-days preparing Sportstyle advertising assets, according to Smartly
Problem
ASICS needed consistent product advertising across channels. Manual image production constrained how quickly its catalog could be prepared.
Approach
ASICS worked with Smartly's SparkWorks team to add AI Studio to its advertising workflow. AI removed product-image backgrounds, and automated production created localized ads. The resulting feed launched across Meta and Pinterest.
Results
Takeaway
The reported result concerned creative production time; Smartly did not disclose a sales lift for this project.
Categories
- Industry
- Consumer goods
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Computer vision
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
Smartly reported 100 designer-days saved and more than 7,000 images processed in approximately 4 minutes. It described background removal and cross-channel advertising production.
Full details are in the original sources.
