IndiaConsumer goods2025 – ongoing

Berger Paints India

MyColour AI home-colour visualization

Berger Paints reported more than 300,000 MyColour users alongside its AI colour visualizer

In progressCompany's own claimOfficial ↗

Problem

Customers needed to choose paint colours before seeing the finished result on their homes. Dealers also needed a way to help customers compare combinations.

Approach

Berger offered AI-based visualization that let customers preview colour combinations on their own homes. Its MyColour application served customers and dealers, with colour-selection tools and digital feedback. The company reported more than 300,000 total application users.

Results

300,000+total MyColour application users, per Berger; not a count of AI-feature usersCompany's own claim[1]

Takeaway

The user count covered the application as a whole. Berger did not disclose how many users tried the AI visualizer or whether it increased sales.

Sources

Sustainability Report 2024-25
Berger Paints India2025Company publication

Source summaries

[1]Berger Paints India2025

Berger described AI-based home-colour visualization and listed the visualizer among MyColour features. It reported more than 300,000 total users without separating use of individual features.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026