RomaniaFinance and insurance2023 – ongoingBanca Transilvania
AI Search on the Intreb BT financial education platform
Banca Transilvania reported over 200,000 users of AI Search in 8 months
Problem
Visitors needed to find answers about banking products and self-service options within the bank's online content.
Approach
The bank introduced AI Search on Intreb BT in October 2023 using Azure OpenAI Service and GPT-4 Turbo. It subsequently added the feature to other group websites.
Results
Over 200,000unique visitors who used AI Search over 8 months, according to the bank
Takeaway
The reported result measured use of the search service rather than fewer support requests or improved financial understanding.
Categories
- Size
- Large enterprise
- Industry
- Finance and insurance
- Business function
- Customer service
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
[1]Banca Transilvania28 Jun 2024
The bank reported over 200,000 unique AI Search users during 8 months. It described the technology and its extension to other group websites.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
