ChinaFinance and insurance2025 – ongoingBank of Chengdu
Corporate-banking marketing assistant
Bank of Chengdu launched AI-generated corporate marketing plans
Problem
Relationship managers needed customer-specific marketing material.
Approach
The bank launched an LLM marketing assistant. It analyzed internal and external data to generate account plans and product recommendations.
Results
No published figures
Takeaway
The bank reported efficiency benefits without measured sales results.
Categories
- Industry
- Finance and insurance
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]China Ebanking Network24 Feb 2025
The report described the launched corporate-marketing assistant. It generated personalized strategies and talking points.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026