SpainTravel and aviation2025 – ongoingBarceló Hotel Group
AI-generated imagery for Christmas advertising
Barceló incorporated AI-generated imagery into more than half of its Christmas spot
Problem
Barceló wanted a Christmas advertisement built around family memories rather than hotel properties.
Approach
Fly Me to the Moon developed the campaign for Barceló. The completed spot used AI-generated images to reconstruct familiar Christmas memories. Barceló said AI appeared in more than half of the spot.
Results
Takeaway
The disclosed figure described production content. Barceló did not report campaign performance or production savings.
Categories
- Size
- Large enterprise
- Industry
- Travel and aviation
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Barceló presented its completed Christmas advertisement and identified its creative agency. It said more than half of the spot incorporated AI imagery, without reporting commercial results.
Full details are in the original sources.
