United StatesTravel and aviation2025 – ongoingHyatt Hotels
Generative AI hotel search based on travel preferences
Hyatt reported a 23% conversion lift from intent-based hotel search
Problem
Guests needed to describe trips that combined destination preferences with desired experiences.
Approach
Hyatt introduced a generative AI search interface in early 2025. Guests expressed travel preferences in natural language to find suitable hotels.
Results
23%conversion lift for intent-based search, according to Hyatt
Takeaway
Search requests also gave Hyatt information about guests' travel preferences.
Categories
- Size
- Large enterprise
- Industry
- Travel and aviation
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIRecommendation and personalization
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]Hospitality Investor23 Mar 2026
Hyatt's CEO dated the generative AI interface to early 2025. He described searches using guests' travel preferences.
[2]diginomica8 Jun 2026
Hyatt reported higher search conversion. Its stated lift was 23%.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026