ChileFinance and insurance2024 – ongoingBetterfly
Buddy AI in-app benefits and insurance support
Betterfly put its Buddy AI support assistant into production in about 8 weeks
Problem
Betterfly needed in-app support for questions about benefits and insurance. It wanted continuous availability with access to human support when needed.
Approach
Craftech built Buddy AI on AWS using Amazon Bedrock. Retrieval-augmented generation grounded answers in Betterfly's documentation. The assistant connected to the ticketing system for human handoffs and entered production through a progressive rollout.
Results
Takeaway
The deployment combined document-based answers with human escalation. Craftech reported delivery speed without quantifying changes in support workload or answer accuracy.
Categories
- Industry
- Finance and insurance
- Business function
- Customer service
- Innovation type
- Process innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Vendor case study
Sources
Source summaries
Craftech described building Buddy AI between May 13 and July 12, 2024. It reported production deployment in about 8 weeks, with answers based on Betterfly documentation and ticket-system handoffs to human support.
Full details are in the original sources.
