South KoreaFood and restaurants2023 – ongoingBinggrae
AI restoration for the Late Graduation campaign
Binggrae restored independence activists' photographs with AI for an honorary graduation campaign
Problem
Binggrae wanted more people to recognize its support for independence activists' descendants. Surviving photographs could not readily provide the student portraits needed for an honorary graduation album.
Approach
Binggrae worked with Dminusone and Episode Film on the campaign. Deep learning and de-aging restored photographs and recreated the activists' younger appearances. AI and hologram technology also recreated activist Kim Chan-do delivering a graduation speech.
Results
No published figures
Takeaway
The restored portraits became physical graduation albums as well as campaign material. Reported audience results covered the broader campaign, rather than the separate contribution of AI.
Categories
- Industry
- Food and restaurants
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Computer vision
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
The campaign account described photograph restoration and an AI-assisted holographic speech. Descendants received honorary diplomas and albums, which were also donated to libraries.
Binggrae held the honorary graduation ceremony on July 15, 2023, with support from the Ministry of Patriots and Veterans Affairs. It subsequently released campaign videos and announced a documentary.
Full details are in the original sources.