Lotte Chilsung Beverage
AI agents for overseas buyer discovery
Lotte Chilsung reported cutting overseas-buyer research from at least 50 hours to about 3 hours
Problem
Sales staff manually researched foreign markets and regulations before finding prospective buyers. They then checked contact information and entered the findings into company templates.
Approach
Lotte Chilsung put generative AI agents into overseas-buyer discovery work. The agents researched markets, found potential buyers and checked information across sources before producing reports. Employees reviewed the results before using them in prospecting and sales.
Results
Takeaway
The agents shortened research and preparation while staff retained final review. The reported time saving did not measure additional sales.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AIAI agents
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Lotte Chilsung reported reducing research and prospect-discovery work from at least 50 hours to about 3 hours using AI agents. Employees reviewed the compiled information before contacting buyers or negotiating terms.
Full details are in the original sources.