United KingdomRetail and e-commerce2024 – ongoingBritish Heart Foundation
Arti donation pricing and sales-channel allocation
British Heart Foundation reported processing nearly 800,000 donated items weekly with AI support
Problem
Shops lacked consistent donation records and pricing methods. Sending low-value goods to a central online-listing hub could cost more than their sale value.
Approach
BHF built a Power Apps application connected to its inventory system. Arti used historical retail data to suggest prices and sales channels. The app went live in selected stores in January 2025 and subsequently expanded.
Results
Takeaway
Price and channel suggestions became part of recording donations. The anticipated financial gains remained projections.
Categories
- Industry
- Retail and e-commerce
- Business function
- Production and qualityMarketing and sales
- Innovation type
- Process innovation
- Adoption
- Built in-house
- Evidence
- Vendor case study
Sources
Source summaries
Microsoft described BHF's live donation-processing app and AI pricing model. It reported nearly 800,000 items processed weekly; additional sales and Gift Aid income were projected.
Full details are in the original sources.