United StatesTechnology and telecom2024 – ongoingBumble
Deception Detector for spam, scam and fake profiles
Bumble's Deception Detector blocked 95% of flagged spam and scam accounts automatically in testing
Problem
Fake profiles, spam and scams hurt trust on dating apps. Bumble's own survey found 46% of women surveyed were anxious about whether matches were who they claimed to be.
Approach
Bumble built Deception Detector, an AI model that identifies spam, scam and fake profiles and acts on them before members see them. Human moderators work alongside the model. The tool covers Bumble, Badoo and Bumble For Friends.
Results
Takeaway
The model handled most blocking of flagged accounts, and human moderators stayed in the loop. Both figures are Bumble's own testing results.
Categories
- Industry
- Technology and telecom
- Business function
- Production and quality
- Innovation type
- Product and service innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Built in-house
- Goal
- Quality and risk
- Evidence
- Company's own claim
Sources
Source summaries
TechCrunch reported the launch of Deception Detector, an AI feature that identifies spam, scams and fake profiles and works with Bumble's human moderators. It repeated Bumble's figures: 95% of flagged spam and scam accounts blocked automatically in testing, and a 45% fall in user reports within two months of testing.
Full details are in the original sources.