GermanyMedia and entertainment2026 – ongoingBundesliga (DFL)
Generative AI for content localization
Bundesliga cut localization cost per match per language by over 99% with generative AI
Problem
Editors translated content one language at a time and manually found accompanying images and videos. Bundesliga needed to publish in more languages.
Approach
DFL and AWS built content tools using Amazon Nova through Amazon Bedrock. Content OS supported transcription, translation, voice-over, subtitling and distribution. Editors checked everything before publication.
Results
Takeaway
Localization costs fell while editors retained responsibility for checking published content.
Categories
- Industry
- Media and entertainment
- Business function
- Production and quality
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Goal
- Cost savings
- Evidence
- Vendor case study
Sources
Source summaries
AWS reported that Bundesliga used Nova for multilingual content production. Localization cost per match per language fell by over 99%, with editorial checks retained. The page carries no date; the Internet Archive first saved it on May 13, 2026.
Full details are in the original sources.
