CanadaRetail and e-commerce2024 – ongoingCanadian Tire Corporation
ChatCTC internal assistant on Azure OpenAI
Canadian Tire gave more than 3,000 office staff an AI assistant that saved 30 to 60 minutes a day
Problem
Corporate staff spent time looking up training material and writing job and product descriptions.
Approach
The retailer moved data to Azure and built ChatCTC on Azure OpenAI Service. It is used for training, job descriptions and product descriptions.
Results
30-60 minutes a dayTime saved per corporate employee using ChatCTC, according to Microsoft
3,000+Corporate employees using ChatCTC
Takeaway
An internal assistant aimed at routine writing and lookup tasks can reach thousands of staff on one data platform.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Internal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Vendor solution
- Evidence
- Vendor's case study
Sources
Source summaries
[1]Microsoft20 Nov 2024
Microsoft describes ChatCTC for corporate staff and the CeeTee tire-shopping assistant. It reports that more than 3,000 staff used ChatCTC, saving 30 to 60 minutes a day.
Full details are in the original sources.
Added 25 Oct 2026 · Updated 25 Oct 2026
