DenmarkFood and restaurants2025 – ongoingCarlsberg
Global Brain supply-chain knowledge assistant
Carlsberg's Global Brain pilot retrieved operational guidance in seconds
Problem
Supply-chain teams searched large SharePoint libraries for operational standards and training materials. Some searches took around 30 minutes.
Approach
Carlsberg worked with Microsoft Unified to build Global Brain using Copilot Studio and Azure OpenAI. The assistant answered natural-language questions using SharePoint content. A small test group tried it before a planned wider launch.
Results
Takeaway
The reported retrieval gains came from a pilot. Deployment to the wider supply-chain workforce remained a target in the published account.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Logistics and supply chainInternal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Vendor case study
Sources
Source summaries
Microsoft described a supply-chain assistant tested by 10 people across 200 queries. Early users reported retrieving information in seconds instead of around 30 minutes; wider deployment was described as planned.
Full details are in the original sources.
