FranceRetail and e-commerce2023 – ongoingCarrefour
Generative AI descriptions for own-brand online products
Carrefour published more than 2,000 product descriptions created with OpenAI technology
Problem
Carrefour wanted to give online shoppers more information about its own-brand products.
Approach
Carrefour worked with Bain & Company and Microsoft on generative AI applications using Azure OpenAI. It used OpenAI technology to enrich own-brand product descriptions and published the results on carrefour.fr.
Results
Takeaway
The deployment produced published catalogue content, although Carrefour disclosed no measured effect on sales or writing time.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Carrefour announced several applications developed with Bain & Company and Microsoft. It said more than 2,000 own-brand product descriptions created with OpenAI technology were already online.
Full details are in the original sources.
