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AustraliaTechnology and telecom2016 – ongoing

Carsales

Cyclops vehicle-photo classification

Carsales said Cyclops removed 9,000 hours of annual photo-tagging work

WorkingCompany's own claim

Problem

Carsales photographers manually classified vehicle images for its image library. The company put that work at 9,000 hours annually.

Approach

An internal team developed Cyclops after a 2016 hackathon, using stored vehicle images for training. It deployed the classifier as a microservice to tag photographed views. Carsales then applied the model to customer uploads so buyers could compare corresponding vehicle views.

Results

9000annual labour hours removed from photo tagging, according to Carsales' CIOCompany's own claim[1]
up to 98%classification accuracy reported by Carsales' CIOCompany's own claim[1]

Takeaway

A classifier built for staff also supported customer-facing photo comparisons. Its accuracy improved after early problems with training data and misclassification.

Categories

Business function
Production and quality
Innovation type
Process innovation
AI technology
Computer vision
Evidence
Company's own claim

Sources

Source summaries

[1]CIO2 Mar 2019

CIO reported Jason Blackman's account of developing and deploying Cyclops. He attributed the removal of annual tagging work and accuracy of up to 98% to the system.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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