ChinaMedia and entertainment2026 – ongoingZhejiang Century Huatong
AI-assisted game artwork production
Century Huatong reported 60%–80% higher artwork production efficiency with AI tools
Problem
Game artwork production required substantial creative work.
Approach
Century Huatong developed internal AI tools. Shanda Games incorporated them into character illustrations and background artwork.
Results
60%–80%increase in artwork production efficiency reported by Century Huatong
Takeaway
The reported efficiency gain lacked a disclosed measurement method.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- Production and quality
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]Zhejiang Century Huatong7 May 2026
Century Huatong described deployed artwork tools. It reported a 60%–80% efficiency increase.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
