South KoreaMedia and entertainment2026 – ongoingSBS
AI-generated action scenes in Manager Kim
SBS aired about 3 minutes of fully AI-generated scenes in Manager Kim
Problem
Producing action scenes required a workable way to incorporate generated footage into a broadcast drama.
Approach
SBS used AI-generated action scenes in the completed drama Manager Kim. Morpheus Studio's chief executive presented the production process at a broadcasting industry seminar.
Results
about 3 minutesduration of scenes made entirely with AI, according to SBS
Takeaway
The generated footage reached broadcast. SBS did not disclose production costs or time savings.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- Production and quality
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
[1]SBS News10 Sep 2026
SBS reported that its completed drama Manager Kim contained about 3 minutes of scenes produced entirely with AI. Morpheus Studio presented how the action scenes were made at an industry seminar.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
