Chewy
Cai customer-service chat assistant
Chewy said its Cai beta resolved shy of one-third of common customer issue areas
Problem
Chewy wanted to handle routine customer issues through chat while preserving access to its care team.
Approach
The retailer introduced Cai to selected customers in its mobile apps. In September 2026, the assistant had operated for less than a month. Customers who needed or preferred human support could transfer to a care team member.
Results
Takeaway
The early result covered a limited beta population. It did not establish a resolution rate across all Chewy customer contacts.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Customer service
- Innovation type
- Process innovation
- AI technology
- Conversational and voice AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
CX Dive reported CEO Sumit Singh's account of Cai's limited beta. He said it resolved shy of one-third of common issue areas among participating customers, with exposure below 15% of traffic.
Full details are in the original sources.