United StatesConsumer goods2023 – ongoingChurch & Dwight
Storesight shelf monitoring for phantom inventory
Church & Dwight used AI shelf photos to arrange roughly $200,000 in replenishment orders
Problem
Retail inventory records sometimes showed products in stock when shelves were empty. Church & Dwight needed evidence to resolve those discrepancies with retailers.
Approach
Church & Dwight partnered with Storesight in 2023 to use AI-enabled shelf monitoring. Staff compared current shelf photos with sales and inventory records. They used evidence of empty shelves to arrange manual replenishment orders.
Results
Takeaway
Photographic evidence supported replenishment discussions when inventory records overstated availability. The reported order value was not a measured increase in consumer sales.
Categories
- Industry
- Consumer goods
- Business function
- Logistics and supply chainMarketing and sales
- Innovation type
- Process innovation
- AI technology
- Computer vision
- Adoption
- Vendor solution
- Evidence
- Company's own claim
Sources
Source summaries
Church & Dwight's account manager described using Storesight photos to identify phantom inventory and support replenishment orders worth a couple hundred thousand dollars. The system also documented pricing and display problems.
Full details are in the original sources.