IndiaHealthcare and life sciences2026 – ongoingCipla
Voice AI patient outreach and follow-up campaigns
OmniDimension reported more than 2 million calls dialled in Cipla's patient outreach campaigns
Problem
Cipla needed regular patient feedback about medication use and refill intentions. Human-led outreach required training and monitoring, while earlier solutions were difficult to adapt.
Approach
Cipla deployed OmniDimension Voice AI for patient feedback and scheduled follow-up campaigns. The calls collected structured feedback and encouraged patients to revisit their doctors. The vendor reported survey completion among connected users separately from total calls dialled.
Results
Takeaway
The completion rate applied to connected users. It did not measure completion across all attempted calls.
Categories
- Size
- Large enterprise
- Industry
- Healthcare and life sciences
- Business function
- Customer service
- Innovation type
- Process innovation
- AI technology
- Conversational and voice AI
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
OmniDimension described deployed patient feedback and follow-up campaigns at Cipla. It reported more than 2 million calls dialled and 65-70% survey completion among connected users; exact revenue effects remained confidential.
Full details are in the original sources.
