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United StatesRetail and e-commerce2022 – ongoing

CUB

Afresh produce-ordering pilot

CUB's produce teams accepted 92% of AI order recommendations during a store pilot

WorkingVendor case studyVendor ↗

Problem

Experienced produce managers were leaving, while less experienced employees took responsibility for orders. Existing tools required substantial inventory maintenance and did little to transfer ordering expertise.

Approach

CUB tested Afresh in 7 stores with differing performance and staffing conditions. Its AI recommendations guided produce orders through standardized workflows without requiring perpetual inventory records. The pilot lasted 3 months.

Results

92%order-recommendation acceptance during the pilot, according to AfreshVendor case study[1]
8.8%increase in store-team efficiency during the pilot, according to AfreshVendor case study[1]

Takeaway

The pilot measured employee acceptance alongside efficiency, connecting recommendation quality with actual ordering work.

Categories

Innovation type
Process innovation
Evidence
Vendor case study

Sources

  1. How CUB supercharged store teams with fresh-first AI
    Afresh5 Oct 2022Vendor publication

Source summaries

[1]Afresh5 Oct 2022

Afresh described CUB's 3-month pilot across 7 stores. It reported 92% acceptance of order recommendations and an 8.8% improvement in store-team efficiency.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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