United StatesHealthcare and life sciences2025 – ongoingCVS Health
Aetna Next Best Actions health recommendations
CVS Health reported a 5% increase in medication adherence from Aetna's personalized recommendations
Problem
Aetna needed to help members with chronic conditions follow their medication regimens. Recommendations needed to account for individual circumstances and preferences.
Approach
CVS Health offered Aetna members health recommendations through Next Best Actions. AI and machine learning tailored the recommendations to each member's circumstances and preferences. CVS attributed increased medication adherence among Commercial members with chronic conditions to these recommendations.
Results
Takeaway
The reported result concerned Aetna Commercial members with chronic conditions. CVS did not specify whether the increase was relative or measured in percentage points.
Categories
- Size
- Large enterprise
- Industry
- Healthcare and life sciences
- Business function
- Customer service
- Innovation type
- Process innovation
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
CVS described AI-based Next Best Actions recommendations for Aetna members. It attributed a 5% increase in medication adherence among Commercial members with chronic conditions to the recommendations.
Full details are in the original sources.
