United StatesMedia and entertainment2024 – ongoing

Descript

Underlord, a Claude-powered video editing agent

Descript users who engaged with its Claude-powered agent converted from free to paid 46% more often

WorkingVendor case studyVendor ↗

Problem

Descript lets people edit video like a text document. Many users still needed to direct each edit by hand, and the company wanted an assistant that could handle complex edits with a sense of taste.

Approach

Descript first added Claude in mid-2024 for fixed workflows such as Edit for clarity and Create clips. It then built Underlord, an agent that runs on Claude and handles multi-step edits. In January 2026 Claude Sonnet 4.5 became the default for self-serve users and Claude Opus 4.6 the default for enterprise customers. The company said it can integrate a new Claude model in as little as half a day.

Results

46%higher free-to-paid conversion for users who engaged with Underlord than for active free users who did notVendor case study[1]

about 9%higher export rate for agent users than for non-agent usersVendor case study[1]

more than 30%share of Descript projects that use Underlord at some pointVendor case study[1]

Takeaway

Descript tied the agent to commercial results, with higher export and conversion rates among users who tried it. The company did not say how it controlled for users who were already more engaged.

Sources

Descript brings creative taste to agentic video editing with Claude
Anthropic11 Mar 2026Vendor publication

Source summaries

[1]Anthropic11 Mar 2026

Anthropic's customer story describes how Descript built its Underlord editing agent on Claude and made Claude models the defaults in 2026. It reports 46% higher free-to-paid conversion among Underlord users, a roughly 9% higher export rate for agent users, and Underlord use in over 30% of projects. The page carries no date; the Internet Archive first saved it on March 11, 2026.

Full details are in the original sources.

Added 4 Nov 2026 · Updated 4 Nov 2026