South AfricaHealthcare and life sciences2025 – ongoingDiscovery Limited
Personal Health Pathways screening recommendations and rewards
Discovery reported over 18,000 additional screening actions within a year of linking AI recommendations to rewards
Problem
Discovery sought greater participation in preventive screening.
Approach
Discovery Health's Personal Health Pathways (PHP) analysed health profiles and engagement patterns to recommend preventive actions and screenings. Discovery Life introduced its Personalised PayBack Booster in 2025 to reward clients for completing these actions.
Results
Takeaway
The reported results combined personalised recommendations with financial incentives.
Categories
- Size
- Large enterprise
- Industry
- Healthcare and life sciences
- Business function
- Customer service
- Innovation type
- Product and service innovation
- Adoption
- Built in-house
- Goal
- Quality and risk
- Evidence
- Company's own claim
Sources
Source summaries
Discovery attributed additional screenings to personalised recommendations and rewards. Its claims executive supplied the results.
Full details are in the original sources.
