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AustraliaFood and restaurants2020 – ongoing

Domino's Pizza Enterprises

Cognitive Rostering: machine learning sales forecasts for store rosters

Domino's built store rosters from machine learning sales forecasts in Australia and New Zealand

WorkingCompany's own claimOfficial ↗

Problem

Store managers and franchisees set staff rosters largely by guesswork. Stores risked being understaffed on busy nights and overstaffed on quiet ones.

Approach

Domino's worked with the Australian AI firm Max Kelsen to build Cognitive Rostering on Amazon Web Services, using SageMaker, EKS and S3. The model forecasts store sales from public holidays, sporting events, marketing activity, historical data and seasonal changes. Stores use the forecast to build rosters.

Results

No published figures

Takeaway

Domino's tied staffing to a demand forecast that includes events and marketing plans, not only past averages. The company gave no accuracy figure.

Categories

Business function
Production and quality
Innovation type
Process innovation
Evidence
Company's own claim

Sources

Source summaries

[1]Domino's Pizza Enterprises1 Sep 2020

Domino's announced the tool, built with Max Kelsen on AWS, for stores across Australia and New Zealand. It says the forecasts significantly improve sales prediction compared with historical averages. The release gives no accuracy figure.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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