South KoreaMedia and entertainment2024 – ongoingDoubleUGames
Generative AI for slot-game artwork and planning
DoubleUGames reported shortening slot-content update intervals from 4 weeks to 1 with generative AI
Problem
DoubleUGames needed frequent new slot content for its social casino games. A small development team had to maintain that release schedule.
Approach
The company used Stable Diffusion and Midjourney for game images, alongside ChatGPT for planning and scenario writing. By June 2024, it reported gradually shortening content update intervals from 4 weeks to 1. The underlying game-development period remained 8 weeks.
Results
Takeaway
The faster update cadence did not represent an equivalent reduction in the full game-development cycle.
Categories
- Industry
- Media and entertainment
- Business function
- IT and R&D
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
ZDNet relayed DoubleUGames' account of using image generators and ChatGPT in game development. The company reported weekly content updates while retaining an 8-week development period.
Full details are in the original sources.
