GermanyRetail and e-commerce2026 – ongoingDouglas Group
ANNA, a generative AI beauty advisor chatbot
Douglas launched ANNA, a generative AI beauty advisor, in its app and online shop in Germany
Problem
Douglas wanted online shoppers to get the kind of personal advice they get from beauty experts in its stores.
Approach
Douglas built the ANNA chatbot on Google Cloud generative AI models and trained it with its Beauty Experts. It gives product recommendations, routine ideas and gift advice in the Douglas app and online shop. It launched in Germany in June 2026 and was being rolled out in phases to all German customers. The company plans to connect it to CRM and customer service and to bring it to other markets.
Results
No published figures
Takeaway
Douglas reported no usage or sales results at launch. The announcement only gave the size of the customer base the advisor serves.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Customer serviceMarketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Douglas's press release introduces ANNA, built on Google Cloud generative AI and trained with its Beauty Experts. It says the chatbot is live in Germany and rolling out in phases, and lists planned extensions. It gives no measured results.
Full details are in the original sources.