ChinaMedia and entertainment2025 – ongoingDouYu
AI danmaku assistant for live-stream viewers
DouYu launched an AI assistant that suggests live-stream comments to viewers in real time
Problem
Viewers new to a live-streaming community often do not know its slang and memes, which can keep them from joining the on-screen chat (danmaku).
Approach
DouYu built an assistant on Alibaba Cloud's Bailian platform using the Qwen2.5 model, fine-tuned on its historical danmaku. It reads the stream's visuals and chat in real time and suggests comments that fit the moment. Viewers pick one and send it with a tap. The assistant went live on 25 September 2025 as the core feature of DouYu 8.0. Danmaku pass through DouYu's automated text review and human review.
Results
No published figures
Takeaway
The launch report gave no usage or accuracy figures, so the effect on viewer engagement is not known.
Categories
- Industry
- Media and entertainment
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Press reporting
Sources
Source summaries
Reports the launch of DouYu's AI danmaku assistant in version 8.0. It names Alibaba Cloud's Bailian platform and the Qwen2.5 model, fine-tuned on DouYu danmaku history, and describes the two-layer moderation. It gives no user numbers or performance metrics.
Full details are in the original sources.