United StatesMedia and entertainment2025 – ongoingDraftKings
AI promotion personalization
DraftKings personalized $400M of promotional spending with AI
Problem
Promotions required customer-specific allocation.
Approach
DraftKings automated promotional spending. AI personalized the offers.
Results
$400M2025 promotional spending automated and personalized through AI
Takeaway
Spending volume does not measure incremental revenue.
Categories
- Industry
- Media and entertainment
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalization
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]DraftKings2 Mar 2026
DraftKings reported AI-personalized promotions. Spending reached $400M in 2025.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
