South KoreaMedia and entertainment2025 – ongoingKT Genie Music
AI DJ conversational music recommendation in the Genie app
KT Genie Music said 65.3% of AI DJ users saved recommended tracks, with users up 10.9% in July 2026
Problem
Music streaming users often struggle to find tracks that fit a mood or moment. Genie Music wanted a way for them to ask in plain language.
Approach
Genie Music launched AI DJ in September 2025. It combines the company's own technology with a large language model on Microsoft Azure OpenAI. Users ask by voice or text, for example for weekend afternoon music. A June 2026 upgrade improved voice, text and image understanding and made the agent that builds playlists faster.
Results
Takeaway
Saves to personal playlists give a measure of whether users kept what the AI suggested. Genie Music did not publish total user numbers.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- Marketing and salesCustomer service
- Innovation type
- Product and service innovation
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Reports Genie Music's usage data for its AI DJ. It gives the 10.9% rise in July users over the Q2 monthly average, the 65.3% share saving tracks, and weekend usage at 1.5 times weekday usage. It also covers the September 2025 launch and the June 2026 upgrade.
Full details are in the original sources.
