United StatesFood and restaurants2022 – ongoingDutch Bros
AI targeting for loyalty reactivation
Dutch Bros won back more than 220,000 lapsed loyalty members with AI-supported campaigns
Problem
Dutch Bros replaced its punch-card loyalty program with a digital program that supported customer segmentation and personalized offers.
Approach
Dutch Bros introduced a points-based mobile loyalty program on Paytronix. The platform used AI and machine learning to support customer segmentation and personalized campaigns. Paytronix attributed the return of lapsed members to these capabilities and the accompanying campaigns.
Results
Takeaway
The reported reactivation combined AI targeting with campaign design. Paytronix did not isolate the contribution of the models.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
Paytronix described Dutch Bros' use of AI-supported segmentation and personalized loyalty campaigns. It credited the program with bringing back more than 220,000 lapsed members.
Paytronix documented Dutch Bros' use of its AI targeting technology in Dutch Rewards by 2022. It described audience segmentation and a custom mobile app.
Full details are in the original sources.