United StatesFood and restaurants2025 – ongoingKeurig Dr Pepper
AI-assisted advertising personalization with Clinch and Amazon audiences
Keurig Dr Pepper used Clinch and Amazon audiences to produce thousands of campaign variants
Problem
Keurig Dr Pepper wanted advertising that reflected shoppers' buying behavior and local context. It also sought access to Amazon audiences beyond Amazon's own properties.
Approach
The company used AI-powered advertising platform Clinch with Amazon audience data. Its media executive said dynamic creative optimization enabled thousands of variants within a campaign. Messages could vary by geography and other audience characteristics.
Results
No published figures
Takeaway
Audience access and creative variation worked together in the campaign. Keurig Dr Pepper did not disclose a sales lift attributable to the personalization.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalization
- Adoption
- Vendor solution
- Evidence
- Company's own claim
Sources
Source summaries
Keurig Dr Pepper's media executive described using Clinch with Amazon audiences to personalize advertising. He reported thousands of campaign variants and explained how buying behavior and location informed messaging.
Full details are in the original sources.