United StatesRetail and e-commerce2023 – ongoingeBay
Magical Listing generates marketplace item descriptions
eBay made AI-generated item descriptions available to all sellers in its top 5 markets in 2023
Problem
Writing item descriptions added work to the process of listing products for sale. eBay sought to reduce that effort within its seller workflow.
Approach
eBay added generative AI that created descriptions from known product attributes. By the end of 2023, the feature was available to all sellers in its top 5 markets. A separate image-based expansion remained in beta with selected users.
Results
No published figures
Takeaway
The description feature reached broad availability before the image-based expansion. eBay reported adoption and satisfaction qualitatively without publishing a measured time saving.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
eBay reported that description generation reached all sellers in its top 5 markets by the end of 2023. It distinguished that deployment from an image-based listing feature still undergoing beta testing.
Full details are in the original sources.