United StatesRetail and e-commerce2025 – ongoingLowe's
Mylow conversational home-improvement shopping assistant
Lowe's reported 3x higher conversion among shoppers who used Mylow
Problem
Online shoppers often started with a repair or renovation problem rather than a product name. Conventional search required them to know what to look for.
Approach
Lowe's launched Mylow with OpenAI in March 2025. Customers described projects conversationally and received instructions with product recommendations. NVIDIA later described retrieval-augmented generation and NeMo Guardrails supporting the service.
Results
Takeaway
Lowe's reported higher conversion among Mylow users. That comparison did not establish how much of the difference the assistant caused.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and salesCustomer service
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
Lowe's launched its conversational advisor on desktop and mobile web. Customers could refine product recommendations with their budget or location.
NVIDIA described Mylow's OpenAI models and retrieval-augmented generation. It reported 98% neutral-to-positive customer reactions, without explaining the measurement method.
OpenAI described Mylow's project guidance and product recommendations. It attributed a 3x conversion comparison to Lowe's Q2 2026 earnings call.
Full details are in the original sources.