United StatesTravel and aviation2024 – ongoingExpedia Group
Scout recommendations for travel partners
Expedia attributed nearly $6 billion in additional partner revenue to Scout recommendations
Problem
Travel partners needed to identify commercial actions that would reach relevant travelers across Expedia's marketplace.
Approach
Expedia developed Scout, a machine learning tool that recommended actions to partners. Chief commercial officer Greg Schulze said partners acted on its recommendations during 2024.
Results
Takeaway
Expedia connected recommendations to partner actions and attributed additional revenue to them. It did not disclose the attribution method.
Categories
- Size
- Large enterprise
- Industry
- Travel and aviation
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
In an interview, Schulze described Scout as Expedia's machine learning tool for partner recommendations. He attributed more than 1 million partner actions and nearly $6 billion in incremental revenue to it in 2024.
Full details are in the original sources.