GermanyRetail and e-commerce2026 – ongoingFielmann
AI-assisted refraction (eye test) in stores
Fielmann ran AI-assisted eye tests in 166 German stores and planned about 300 European stores by end of 2026
Problem
Fielmann needs more opticians to support its store expansion and to keep eye tests fast. Qualified opticians are scarce.
Approach
Fielmann introduced software that determines the correction values during the eye test. A trained optician checks the result. The company said opticians can run refractions faster without losing quality. The technology was in use in 166 German stores by July 2026.
Results
Takeaway
Fielmann kept the optician in the loop and used the software to speed up a scarce skill rather than to replace it.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Production and qualityCustomer service
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Vendor solution
- Evidence
- Company's own claim
Sources
Source summaries
Fielmann's preliminary first-half 2026 release says AI-supported determination of eyesight values runs in 166 German stores, with 300 European stores planned by year-end. It says trained opticians can work faster without loss of quality. The release gives no speed or cost figures for the AI.
Full details are in the original sources.
