United KingdomTechnology and telecom2024 – ongoing

Finastra

Copilot for marketing and communications

Finastra reported spending 75% less time on a major marketing campaign with Copilot

WorkingVendor's case studyVendor ↗

Problem

Building campaigns and content at the financial software vendor could take months.

Approach

Finastra began with 300 employees in the early access program and held a company-wide AI learning week. It later added Power BI. Staff used the tools to create content, transcribe recordings, analyze campaigns and translate text.

Results

20% to 50%Employee time saved, depending on the taskVendor's case study[1]

75%Less time on one of the largest marketing campaignsVendor's case study[1]

Takeaway

The time saved varied by task, with Finastra reporting reductions of 20% to 50%. One campaign that it expected to take three months took less than one.

Sources

Finastra's Copilot revolution: How AI is reshaping B2B software marketing for the financial services sector
Microsoft16 Sep 2024Vendor publication

Source summaries

[1]Microsoft16 Sep 2024

Microsoft reported that Finastra began its marketing Copilot rollout with 300 staff. Finastra reported time savings of 20% to 50% by task and 75% on one of its largest marketing campaigns.

Full details are in the original sources.

Added 25 Oct 2026 · Updated 25 Oct 2026