VietnamTechnology and telecom2024 – ongoing

FPT Software

Microsoft 365 Copilot for back-office and website work

FPT Software reports 3.5x website lead conversion after a Copilot-assisted homepage revamp

WorkingVendor's case studyVendor ↗

Problem

HR was swamped with policy drafting and benefits emails. The company also wanted a secure generative AI tool and staff AI skills to advise clients.

Approach

FPT started with about 500 back-office staff in HR, finance, marketing and business processes. Marketing used Copilot with Microsoft Clarity heatmaps to revise the global homepage.

Results

3.5xIncrease in website lead conversionVendor's case study[1]

1.5-2 hoursTime saved per HR staff member per weekVendor's case study[1]

Takeaway

FPT reports 3.5x website lead conversion and eightfold engagement in revised sections. HR staff save 1.5 to 2 hours a week each.

Sources

FPT Software customer story (Microsoft 365 Copilot)
Microsoft2 May 2025Vendor publication

Source summaries

[1]Microsoft2 May 2025

Microsoft tells how FPT Software rolled out Copilot to back-office teams. It reports website and time-saving results.

Full details are in the original sources.

Added 25 Oct 2026 · Updated 25 Oct 2026